The Brand Called YOU 

What is so fascinating about Personal Branding?

Like brands for companies, Personal Brands can create value to an individual by differentiating him or her from everyone else in the same competitive lane.

Building a personal brand is a leadership requirement that lets people know who you are and what you stand for. 

How to create a Personal Brand?

Creating a personal brand begins much the same as in how businesses do it, by creating a personal vision. It is important to have a clear picture of your personal and professional goals, both short and long term.

Benefits of having a personal brand include:

•       Your Personal Brand differentiates you from others

•       You get noticed by prospective clients and employers

•       You Get REMEMBERED for Your Personal Brand in the way you want to be remembered

Program Objectives:

After the program, participants will be able to:

•       Discover the importance of a Personal Brand

•       Develop his/her own dynamic Personal Brand

•       Apply techniques on how to effectively manage and evolve his/her Personal Brand to create a favorable reputation

Program Content

The program comprise 3 modules:

Module 1: What is Personal Branding and Why it is Important

·      Description of elements in Personal Branding

·      Case Study: The two “Steves”

·      Why do you need a Personal Brand?

·      Where are you in the Brand Matrix?

Module 2: How Do Create Your Personal Brand and Use it Effectively

·      Three Steps to Create a Personal Brand: How You Can Stand Out In the Organization or Marketplace:

ü  Understand The Three Whys

ü  Know How You Can Stand Out?

ü  Craft Your Brand Statement

·      Communicating Your Brand

ü  Selecting the Correct Medium

ü  How Do You Know You Are Doing It Right? Using the V.U.C.R.E Checklist and ranking exercise

Module 3: How Do You Manage & Evolve Your Brand

·      Managing your Personal Brand Formula: (Strength+ Value + Visibility) X Engagement

·      Final Tips to Manage & Evolve Your Brand

Workshop Duration: 2 days (non-residential)

Number of participants: 15 – 18 (ideal)