High Impact Business Writing 

Introduction

If you want to write with impact and feel more confident in writing situations, you need to focus on the logical flow of your content and cater to the requirements and preferences of your readers. You also stand a better chance of influencing your readers and getting the desired outcome as well as build trust and relationships through more empathetic writing. To do this, you have to master the principles of effective business writing, and this workshop provides several powerful tips and techniques for you to apply right away.

Program Objectives

After this program, you would be able to:

·   Adopt tools to plan and craft content based on a structured framework

·    Develop understanding of the audience and strategies on how to manage their expectations

·   Apply skills to avoid language errors and adhere to principles of effective business writing

Program Audience

This program is for people who want to enhance their confidence level and ability to be more convincing and effective when writing.

Program Contents: Comprise  Four Modules

Module 1: Why Are You Here?

·  Context Setting – Your Challenges & Expectations

·  Objective of Workshop – Why business writing is critical for the organization

Module 2:  What Effective Business Writing Is About?

·    The Content – ensure error-free and logical content

·   The Reader – understand and tailor your writing based on needs and preferences of your reader

·    The Writer - establish your credibility and reputation

Module 3:  How Are You Going To Get There?

·    Fundamental Writing Models – Learning how to organize and use an appropriate structure for your write-up

·   Guidelines and Dos & Don’ts – Implementing skill practice to get it right

Module 4:  Implement effective writing, reviewing and proof reading skills

·  Final assignment:  Applying the stages -plan, draft and review important documents: memos, letters and email.

Program Duration: 2 days (non-residential)

Number of participants: 15 – 20 (ideal)